MM12610 - MARKETING SKILLS TUTORIAL

Module Identifier	MM12610
Module Title	MARKETING SKILLS TUTORIAL
Academic Year	2001/2002
Co-ordinator	Mr Tony McGuinness
Semester	Semester 2
Co-Requisite	Registration on the Marketing Major degree scheme
Course delivery	Seminars / Tutorials	10 Hours
Assessment	Semester Assessment	Coursework 4 x 25%	100%

Aims

Develop Marketing Major students' awareness of the skills needed for academic and career success in Marketing
Enthuse, motivate, and build students' self-confidence in managing their programme of learning
Build cohesiveness in each cohort of Marketing Major students.

Learning outcomes

On successful completion of this module students will be able to:

understand alternative learning styles (including their own preferred style)
search for information on particular topics in marketing
present information in various written styles (management report; academic essay)
make effective verbal presentations
understand how to plan for career and personal development

Content

Week:
1. Learning styles.
2. Searching for information.
3. Using information: selecting; summarising; writing styles.
4. Responding to information: making team recommendations and decisions.
5. Making effective presentations.
6. Case study presentation I
7. Case study presentation II
Easter vacation
8. )
9. ) Career and personal development planning. Marketing yourself.
10.)

Reading Lists

Books
Reading for each topic will be distributed during the module.