| Module Identifier |
MM31010 |
| Module Title |
INTERNATIONAL MARKETING |
| Academic Year |
2001/2002 |
| Co-ordinator |
Ms Evangelia Katsikea |
| Semester |
Semester 2 |
| Pre-Requisite |
MM30710 |
| Course delivery |
Lecture | 15 Hours |
| |
Seminars / Tutorials | 5 Hours |
| Assessment |
Course work | | 30% |
| |
Exam | 2 Hours | 70% |
Aims
This module explores the modern day context within which international marketing strategies operate and relates these to a firm's decision about whether to enter the international market.
Objectives
-
To provide important ideas as to the evolutionary nature of trade and the inevitability of some organisations entering into international marketing operations.
-
To give individuals an insight into market factors which influence and encourage organisations to trade outside domestic markets.
-
To introduce principles and concepts underpinning international marketing strategies and to provide appropriate background on engaging in business on a global scale.