Module Identifier MM31420  
Module Title CONSUMER BEHAVIOUR  
Academic Year 2001/2002  
Co-ordinator Dr Colin Clark  
Semester Semester 1  
Co-Requisite MM30710  
Course delivery Lecture   20 Hours  
  Seminars / Tutorials   5 Hours 5 per student  
Assessment Course work   One piece of course work to be submitted   50%  
  Exam   1.5 Hours   50%  
  Resit assessment   2 Hours Aug/Sep    

Brief description


Use of theories from psychology, sociology, and anthropology to understand the relationship between consumer behaviour and marketing