Module Identifier MM31610  
Module Title MARKETING COMMUNICATIONS  
Academic Year 2001/2002  
Co-ordinator Dr Colin Clark  
Semester Semester 1  
Pre-Requisite MM30710 Final year students only  
Course delivery Lecture   16 Hours  
  Seminars / Tutorials   3 Hours 3 per student  
Assessment Course work     40%  
  Exam   1.5 Hours   60%  

Aims


This module develops students' knowledge of the various advertising and promotional media available for Marketing communication, and develops understanding of how they can be combined to play a fully-integrated role in the Marketing process.

Learning outcomes


On successful completion of this module, students will


Final year students only