MM33010 - CREATIVE MANAGEMENT

Module Identifier	MM33010
Module Title	CREATIVE MANAGEMENT
Academic Year	2001/2002
Co-ordinator	To Be Arranged
Semester	Intended for use in future years
Next year offered	N/A
Next semester offered	N/A
Pre-Requisite	available only to final year students
Course delivery	Lecture	20 Hours (combined with interactive sessions)
Assessment	Course work		50%
	Exam		50%

Aims

This module proposes to develop creative problem solving skills in individuals by exposing participants to different ideas and perceptions on thinking and critical thought processes. It deals with enabling executives to manage change successfully by finding fresh approaches on existing problems and to deal with greater insight on new ones.

Objectives

To equip students to deal with problem solving at the personal, individual and organisational level in a more creative and

To become knowledgable of CPS (Creative Problem Solving) Techniques and their application in management and business.

Understand the principles underpinning the main CPS technique with special reference to brainstorming, morphological analysis,

To link CPS with ideas on innovative, strategy and Marketing.