MM34810 - MARKETING RESEARCH:DATA ANALYSIS

Module Identifier	MM34810
Module Title	MARKETING RESEARCH:DATA ANALYSIS
Academic Year	2001/2002
Co-ordinator	Mr Tony McGuinness
Semester	Intended for use in future years
Next year offered	N/A
Next semester offered	N/A
Pre-Requisite	AC10310 , AC10410 , AC32410 (or equivalent Statistics modules), MM34710
Co-Requisite	MM30710
Course delivery	Lecture	16 Hours
	Practical	5 Hours 5 x 1 hour computing practicals per student
Assessment	Course work	one piece	25%
	Exam	2 Hours	75%

Aims

For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.

Objectives

On completion of this module students will be able to:

Use the SPSS for the processing, presentation and analysis of marketing data relevant to perceptual mapping, market

Design and carry out marketing research projects related to the above.

Be familiar with the application in Marketing of statistical mehtods such as crosstabulations, Cluster Analysis, Factor Analysis,