MM35610 - ADVANCED MARKETING SEMINAR

Module Identifier	MM35610
Module Title	ADVANCED MARKETING SEMINAR
Academic Year	2001/2002
Co-ordinator	Mr Tony McGuinness
Semester	Semester 2
Other staff	Dr Colin Clark, Ms Evangelia Katsikea, Professor Robert Morgan
Pre-Requisite	Registration on the Marketing Major degree scheme
Course delivery	Lecture	12 Hours
	Seminars / Tutorials	6 Hours
Assessment	Course work	Choose any two seminar topics (of three) each will be assessed by a seminar presentation/discussion (25%) and a written report (maximum 2,500 words) (25%)	100%

Aims

Develop the research competencies of Marketing Major students.
Integrate students' marketing knowledge with the wider business and social contexts.
develop students presentation and discussion skills.

Learning outcomes

On successful completion of this module, students should be able to:

research particular topics of marketing
relate the results of their research to wider business and social contexts
present and defend arguments in verbal and written form

Reading Lists

Books
Reading lists for each topic will be distributed during the module..
Each student is expected to carry out his/her own research into source materials for each piece of coursework..