Module Identifier MM35610  
Module Title ADVANCED MARKETING SEMINAR  
Academic Year 2001/2002  
Co-ordinator Mr Tony McGuinness  
Semester Semester 2  
Other staff Dr Colin Clark, Ms Evangelia Katsikea, Professor Robert Morgan  
Pre-Requisite Registration on the Marketing Major degree scheme  
Course delivery Lecture   12 Hours  
  Seminars / Tutorials   6 Hours  
Assessment Course work   Choose any two seminar topics (of three) each will be assessed by a seminar presentation/discussion (25%) and a written report (maximum 2,500 words) (25%)   100%  

Aims

Learning outcomes


On successful completion of this module, students should be able to:

Reading Lists

Books
Reading lists for each topic will be distributed during the module..
Each student is expected to carry out his/her own research into source materials for each piece of coursework..