Module Identifier | MM35610 | ||
Module Title | ADVANCED MARKETING SEMINAR | ||
Academic Year | 2001/2002 | ||
Co-ordinator | Mr Tony McGuinness | ||
Semester | Semester 2 | ||
Other staff | Dr Colin Clark, Ms Evangelia Katsikea, Professor Robert Morgan | ||
Pre-Requisite | Registration on the Marketing Major degree scheme | ||
Course delivery | Lecture | 12 Hours | |
Seminars / Tutorials | 6 Hours | ||
Assessment | Course work | Choose any two seminar topics (of three) each will be assessed by a seminar presentation/discussion (25%) and a written report (maximum 2,500 words) (25%) | 100% |