Module Identifier MMM3010  
Module Title E-COMMERCE WEB-SITE DESIGN FOR E-BUSINESS MANAGERS  
Academic Year 2001/2002  
Co-ordinator Dr Colin Clark  
Semester Semester 1  
Course delivery Lecture   24 Hours All the lectures in this module are, in effect, 'practicals'  
Assessment Oral examination   20 minute business briefing An oral presentation (in the form of a 10 minute business briefing) where students outline and justify the various strategies they have adopted viz. the e-commerce web site they have constructed (20%).   20%  
  Course work   One piece of assessed work compromising a prototype of an e-commerce web-site, constructed and designed by each student, displaying the range of typical e-business web-pages and components.   70%  
  Course work   written log detailing the time predicted and spent by each group member in designing/creating each element of the web site   10%  

Aims


The aim of this module is to provide students with a practical, 'hands-on' guide to designing and constructing an e-Business web-sit. By doing this students will enhance their understanding of the practical tools and techniques that enable businesses to sell their goods and services over the world wide web.

Objectives


Over the course of this module students will receive tuition in the following areas:


No prior familiarity with web-page/site design and construction is required for this module.

Learning outcomes


On completion of this module, students should be able to:

Reading Lists

Books
Brian Austin. (2000) Web Page Design in Easy Steps. Computer Step Publications
Stephen Copestake. (2000) Paint Shop Pro in Easy Steps. Computer Step Publications
Jennifer Niederst. (1999) Web Design in a Nutshell. Beijing: O'Reilly
Jim Buyens. (1999) Running Microsoft FrontPage 2000. Washington: Microsoft Press
C Clark. (1999) Effective Business Briefings. London: Kogan-Page