MRM7120 - CREADIGRWYDD A DYFEISGARWCH/CREATIVITY AND INNOVATION

Cod y Modiwl	MRM7120
Teitl y Modiwl	CREADIGRWYDD A DYFEISGARWCH/CREATIVITY AND INNOVATION
Blwyddyn Academaidd	2001/2002
Cyd-gysylltydd y Modiwl	To Be Arranged
Semester	Semester 2
Staff Eraill sy'n Cyfrannu	Mr Martyn Jones
Manylion y cyrsiau	Darlithoedd	2 hours per week
	Seminarau / Tiwtorialau	1 hour per week
Dulliau Asesu	Aseiniad	1 x group and 1 x individual 2,500 words	50%
	Arholiad	2 Awr	50%

Disgrifiad cryno

The aim of this module is to introduce the latest thinking on creativity and innovation and to use the latest technology to choose and analyse alternative business opportunities. The students will be able to improve their creative thinking and management skills in a range of situations.

The objectives of the module include the following:

to create an understanding of the process of creative thinking and apply it to a variety of different situations
to visualise alternative scenarios and select some for future implementation
to understand the role that innovation and new technology play in developing new business ideas.