| Module Identifier |
RD16810 |
| Module Title |
TOURISM IN PRACTICE |
| Academic Year |
2001/2002 |
| Co-ordinator |
Mr Raymond Youell |
| Semester |
Semester 2 |
| Course delivery |
Tutorial | 12 Hours 6 x 2 hour tutorials |
| |
Practicals / Field Days | 60 Hours 4 days field course |
| Assessment |
Assignment | 4 x Assessments (fieldwork reports) Outcomes assessed: 1, 2, 3 | 100% |
Module description
This student-centred module involves a 4 day field course where selected rural tourism enterprises are critically examined. Field reports on 4 selected rural tourism enterprises are prepared. Students will identify their information requirements through a combination of documentary and interview material.
The module integrates the core subjects of the first year programme and enables students to study the rural tourism industry at first hand.
Outcomes
Outcome 1
Investigate the development of rural tourism enterprises
Performance criteria:
-
Describe the main objectives of the development of rural tourism enterprises
-
Explain how the features of the development match the objectives
-
Identify the sources of funding for the developments
-
Explain how rural tourism enterprises market and promote their products
Range:
Four rural tourism businesses: Small, Medium, Large, Resort
Outcome 2
Identify the constraints and opportunities for rural tourism providers
Performance criteria:
-
Identify the constraints affecting rural tourism providers
-
Assess the opportunities affecting rural tourism providers
-
Describe the methods that can be used to maximise benefits for rural tourism providers
-
Describe methods which can be used to minimise disadvantages for rural tourism providers
Range:
Four rural tourism businesses: Small, Medium,Large, Resort
Outcome 3
Identify the economic, social and environmental impacts of rural tourism
Performance criteria:
-
Identify the economic impacts of rural tourism
-
Identify the social impacts of rural tourism
-
Identify the environmental impacts of rural tourism
Range:
Four rural tourism businesses: Small, Medium, Large, Resort
Reading Lists
Books
Cooper C et al.
Tourism: principles and practice. Pitman
Holloway, C.
The business of tourism. 5th. Longman
Sharpley, R.
Rural tourism.
Seaton, A V and Bennett, M M.
The marketing of tourism products: concepts, issues and cases.
Youell, R. (1998)
Tourism: an introduction. Addison Wesley, Longman