| Module Identifier |
RS13010 |
| Module Title |
TOURISM IN PRACTICE |
| Academic Year |
2001/2002 |
| Co-ordinator |
Mr Raymond Youell |
| Semester |
Semester 2 |
| Other staff |
Mr Ian Keirle |
| Course delivery |
Seminar | 8 Hours 4 x 2 hour seminar/preparation workshops |
| |
Visit | Field visits (over four days) |
| Assessment |
Report | 2 field reports | 100% |
| |
Resit assessment | Students who fail the module overall will be required to re-present failed coursework. | |
Brief description
This module integrates the core tourism subjects of the first year. It will give students the opportunity to examine tourism enterprises at first hand and learn about the impacts of tourism in the area.
Aims of the module
This is a student-centred module involving a field course and/or series of visits to examine the management and operation of a series of tourism enteprises in a region. It will provide students with an opportunity to investigate the development of a variety of tourism enterprises; identify the constraints and opportunities for tourism enterprises; describe the economic, socio-cultural and environmental impacts of tourism in a defined region, and identify the challenges facing tourism enterprises in the future.
Students will prepare field reports on the enteprises visited, highlighting strengths and weaknesses.
Learning outcomes
On completion of this module, students will be able to:
-
describe the main objectives of the development of tourism enterprises
-
identify sources of funding available to operators of tourism enterprises
-
explain how touris enterprises market their products and services
-
identify the constraints affecting tourism providers
-
assess the opportunities offered to tourism enterprises
-
describe the negative and positive impacts that tourism can have on a region
Transferable skills
The following transferable skills will be assessed in this module:
Independent project work through collection of material for, and completion of two field reports
IT and information handling. Field reports will be word processed and will include graphical data
Self-management of time and planning effective use of learning resources
Reading Lists
Books
** Essential Reading
Youell, R. (1998)
Tourism: an introduction. Addison Wesley Longman
Cooper C et al. (1998)
Tourism: Principles and practice. Longman
Holloway C. (1998)
The business of tourism. 5th. Longman
Rogers, H and Slinn, J. (1993)
Tourism: Management of Facilities. M + E Handbooks
Seaton, A and Bennett M. (1996)
The marketing of tourism products. International Thomson Business Press