Module Identifier | RS31110 | ||
Module Title | AGRIFOOD MARKETING PLANNING | ||
Academic Year | 2001/2002 | ||
Co-ordinator | Professor Michael Haines | ||
Semester | Intended for use in future years | ||
Next year offered | N/A | ||
Next semester offered | N/A | ||
Pre-Requisite | RS30910 | ||
Assessment | Case study | To be presented by week 11. | 50% |
Exam | 2 Hours | 50% |
i) how to structure a strategic marketing plan;
ii) the importance of considering buyer behaviour and competitive behaviour when elaborating marketing strategies.
1. Planning process.
2. Market analysis.
3. Analysis of strengths/weaknesses, opportunities/threats as they affect the business.
4. Strategic planning.