Module Identifier |
TF33120 |
Module Title |
WATCHING TELEVISION VIEWERS |
Academic Year |
2001/2002 |
Co-ordinator |
Dr Daniel Chandler |
Semester |
Semester 2 |
Pre-Requisite |
ED10510 |
Course delivery |
Seminars / Tutorials | 10 Hours 10 x 2 hours |
Assessment |
Course work | Assignments totalling 5, 000 words( or reasonable equivalent) | 100% |
General description
Content
We explore various aspects of the psychology and sociology of TV viewing. One focus is on gender, covering the on-screen portrayal of gender stereotypes, how we make sense of these, and also gendered differences in the use of television in the home. We also consider how we come to make sense of production and editing conventions. As adults, we tend to be largely unconscious of what we know about TV conventions such as the use of 'cuts', and we will try to make some of this knowledge more explicit. In doing so we will become more aware of our role as active interpreters of TV rather than merely as passive victims of it. There is a particular focus on the process and diversity of viewers' interpretations of television programmes.
Aims of the module
-
to explore the active processes involved in making sense of what we watch on television;
-
to examine what we know about how children learn to make sense of television programmes;
-
to explore the diversity of viewing styles and their relationship to such factors as gender and power;
-
to examine the research evidence concerning any association between viewing violence on TV and violent attitudes and/or behaviour on the part of the viewers;
-
to explore various approaches to researching the viewing experience;
-
to discuss television as an ''alternative curriculum''.
Learning outcomes
Students successfully completing this module should show a critical awareness of:
-
their own experience of watching television;
-
some of the processes of interpretation involved in making sense of television programmes;
-
some of the functions which television can serve for viewers;
-
theories of TV influence and of active interpretation by viewers;
-
key research evidence concerning young viewers in particular;
-
some educational implications of existing research.
Syllabus
The lectures are based on the following:
-
Introduction: Learning Television
-
Children as Interpreters of Television
-
Key Theories
-
TV & Violence
-
TV & Gender Roles
-
Viewing Styles and the Domestic Politics of Television Use
-
Inference and Schema Theory
-
The Diversity of Interpretations (1): Psychological Factors
-
The Diversity of Interpretations (2): Socio-Cultural Factors
-
Researching TV Viewing
The tutorials / seminars provide students with opportunities to investigate and discuss themes from the lectures.
Methods of teaching:
Seminars/Tutorials 10 x 2 hours
Methods of assessment:
Assignment of 5,000 words 100%
Further details: http://www.aber.ac.uk/media/Modules/TF33120/
Methods of teaching:
Seminars/Tutorials 10 x 2 hours
Methods of assessment:
Assignment of 5,000 words 100%
Further details: http://www.aber.ac.uk/media/Modules/TF33120/
Reading Lists
Books
** Recommended Text
Gunter, Barrie & Jill L. McAleer. (1997)
Children and Television. London: Routledge
** Essential Reading
Livingstone, Sonia. (1998)
Making Sense of Television. London: Routledge
Hodge, Robert & David Tripp. (1986)
Children and Television. Cambridge: Polity Press
McQuail, Denis. (1987)
Mass Communication Theory. London: Sage
Moores, Shaun. (1993)
Interpreting Audiences: The Ethnography of Media Consumption. London: Sage
Morley, David. (1992)
Television, Audiences & Cultural Studies. London: Routledge
Seiter, Ellen et al. (Eds.). (1989)
Remote Control. London: Routledge
Bates, Tony. (1984)
Broadcasting in Education. London: Constable
Condry, John. (1989)
The Psychology of Television. Hillsdale, NJ: Erlbaum
Evra, Judith van. (1990)
Television and Child Development. Hillsdale, NJ: Erlbaum
Fiske, John & John Hartley. (1978)
Reading Television. London: Methuen