AC32310 - CASE STUDIES IN ACCOUNTING AND BUSINESS

Module Identifier	AC32310
Module Title	CASE STUDIES IN ACCOUNTING AND BUSINESS
Academic Year	2002/2003
Co-ordinator	Mr Richard H G Jackson
Semester	Semester 2
Pre-Requisite	AC30210 , AC30420 , AC30920
Co-Requisite	AC30520 , AC30320
Course delivery	Lecture	6 Hours
	Seminars / Tutorials	12 Hours
Assessment	Semester Assessment	Report on Case Study 1	40%
	Semester Assessment	Presentation on Case Study 1	10%
	Semester Assessment	Presentation on Case Study 2	10%
	Semester Assessment	Report on Case Study 2	40%

Learning outcomes

Having completed this module, students will be able to:

interpret case material; describe and explain the problems / issues and their import
identify, explain and inter-relate relevant significant issues, themes, etc. in case material
identify and prioritise gaps in or questions raised by the case material
select and perform appropriate analysis, research, wider reading, etc.
integrate ideas and heads of business
identify, explain and evaluate options
formulate appropriate conclusions; select and justify appropriate action
produce a formal report which is well based and well structured (and which demonstrates the above)
give a formal presentation which is well-strucured and compelling (and which demonstrates the above)

Brief description

This is an integrative module, bringing together the application of learning from other modules, the introduction of new material upon high-level business analysis, and the development and application of report writing and presentation skills. This all in the context of addressing "real life" business situations. The module is intended to be highly developmental and fun.

Objectives

The objectives of this module are for students to:

bring to bear their learning so far
gain a solid grounding in high-level (including strategic) business analysis
develop and practice report writing and presentation skills
address business situations / problems in an integrated, holistic and useful manner

The following personal transferrable skills will be developed and practiced:

analysis and research
knowledge application and creativity
integration
decision making
communication

Outline syllabus

introduction
case study methodology and techniques
functional versus process orientation of business
research and analysis
strategy - context, competitive level, corporate level
culture and change
report writing
presentations

Reading Lists

Books
Easton, G.. (1992) Learning from Case Studies. 2nd. Prentice Hall
Bowman, C. and Faulkner, D.. (1997) Competitive and Corporate Strategy. Irwin
Johnson, G. and Scholes, K.. Exploring Corporate Strategy. 5th or 6th. FT Prentice Hall
Bowman, C.. (1998) Strategy in Practice. FT Prentice Hall