Module Identifier | MC30820 | ||
Module Title | MEDIA SEMIOTICS | ||
Academic Year | 2002/2003 | ||
Co-ordinator | Dr Daniel G J Chandler | ||
Semester | Semester 1 | ||
Assessment | Semester Assessment | Assignment 2 - 2500 words | 50% |
Semester Assessment | Assignment 1 - 2500 words | 50% |
To understand key semioticconcepts;
To apply basic principles of semiotic textual analysis;;
To apply semiotic approaches to the analysis of mass media texts;
To assess the usefulness and limitations of such approaches.
Please note that the module identifier for this module will soon change from TF33320 to MC30820.
What is semiotics? Models of the sign. Modality and representation. Syntagm and paradigm. Denotation, connotation and myth. Rhetorical tropes. Codes. Modes of address. Encoding/decoding. Intertextuality. Criticisms and strengths. Students are offered a practical introduction to the application of semiotics to the study of the mass media and are also assisted in interpreting media theorists who have adopted semiotic approaches. They are encouraged to adopt a critical approach to semiotic theories and applications.
To outline prevailing agendas in media education;
To examine semiotic approaches;
To outline Marxist influences in media theory;
To discuss current classroom practices in media education.
What is Media Education?
Models of the sign
Syntagm and paradigm
Codes (1)
Codes (2)
Key Themes
Representation 1
Representation 2
Media Audiences
Neo-Marxist approaches
The tutorials provide opportunities for students to investigate and discuss themes from the lectures.