Module Identifier MM12510  
Module Title MARKETING PRINCIPLES  
Academic Year 2002/2003  
Co-ordinator Dr Jacqueline S Chimhanzi  
Semester Semester 1  
Course delivery Lecture   16 Hours  
  Seminars / Tutorials   4 per student  
Assessment Semester Exam   2 Hours   80%  
  Semester Assessment   1 piece   20%  

Learning outcomes

On successful completion of this module students will:

Aims

This module is the first in a series that deals withthe theoretical and methodological core of marketing, with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of Marketing.

Reading Lists

Books
P Kotler, G Armstrong, J Saunders and V Wong. (1999) Principles of Marketing. 2nd Europe edition, Prentice-Hall