Module Identifier MM31420  
Module Title CONSUMER BEHAVIOUR  
Academic Year 2002/2003  
Co-ordinator Dr Colin S Clark  
Semester Semester 1  
Other staff Suzanne Cole  
Co-Requisite MM30710  
Course delivery Lecture   20 Hours  
  Seminars / Tutorials   5 Hours 5 per student  
Assessment Semester Exam   1.5 Hours   50%  
  Semester Assessment   One piece of course work to be submitted   50%  
  Supplementary Exam   2 Hours Aug/Sep    

Brief description

Use of theories from psychology, sociology, and anthropology to understand the relationship between consumer behaviour and marketing