Module Identifier MM31510  
Module Title MARKETING LOGISTICS AND DISTRIBUTION  
Academic Year 2002/2003  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Pre-Requisite EC10110 or EC10510  
Mutually Exclusive IL32610  
Course delivery Lecture   20 Hours  
  Seminars / Tutorials   2 Hours 2 per student  
Assessment Semester Exam   2 Hours   70%  
  Semester Assessment   1 piece of coursework   30%  

Learning outcomes

On completion of this module, students should understand:

i)   the concept of customer service and how the logistic and distribution systems deliver service outputs

ii)   logistic systems, their components, design and management

iii) how the performance of the logistic and distribution functions can be assessed and the type of remedial measures that can be implemented.

Aims

To familiarise students with the main elements of logistics (ie transportation, storage, standardisation, information, processing), with the creation of an integrated logistics management system, and with distribution structures and their management.

Reading Lists

Books
Fawcett & McLeish. (1992) Logistics Management.
Christopher, M. (2001) Marketing Logistics.
Gattorna & Walters. (1996) Managing the Supply Chain.
Rosenbloom, B. (1997) Marketing Channels, a Management Review. OR
Stern, El-Ansary & Coughlan. (1996, 2001) Marketing Channels.
McGoldrick, P J. (1990) Retail Marketing.