MM31610 - MARKETING COMMUNICATIONS

Module Identifier	MM31610
Module Title	MARKETING COMMUNICATIONS
Academic Year	2002/2003
Co-ordinator	Dr Colin S Clark
Semester	Semester 1
Pre-Requisite	MM30710 Final year students only
Course delivery	Lecture	16 Hours
	Seminars / Tutorials	3 Hours 3 per student
Assessment	Semester Exam	1.5 Hours	60%
	Semester Assessment		40%

Learning outcomes

On successful completion of this module, students will

Know how different advertising and promotional media can be used to influence the buying process

Know how these media relate to the wider Marketing Process

Be able to evaluate and design Marketing communications campaigns

Final year students only

Aims

This module develops students' knowledge of the various advertising and promotional media available for Marketing communication, and develops understanding of how they can be combined to play a fully-integrated role in the Marketing process.