Module Identifier MM31720  
Module Title MARKETING PSYCHOLOGY AND NEW PRODUCTS INNOVATION  
Academic Year 2002/2003  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Pre-Requisite Some marketing knowledge gained via MM31420, MM12510 or MM30710  
Course delivery Practical   12 - 15 hours will need to be made available for student presentations  
  Lecture   22 Hours  
  Workshop   3 per student and 2 lab sessions per student  
Assessment Semester Exam   1.5 Hours Students must choose two questions from six   50%  
  Semester Assessment   One piece of team-based assessed work (5,000 words)   50%  
  Supplementary Exam   Students who cannot sit exams for good reason can sit for Honours in August. Otherwise (eg resits) are at the next available opportunity.    

Brief description

A course that seeks to assist students to understand the psychological processes involved in developing new products, and to use that knowledge as a means to improve the processes of developing new products.