Module Identifier MM35310  
Module Title INTERNET MARKETING  
Academic Year 2002/2003  
Co-ordinator Dr Colin S Clark  
Semester Semester 2  
Pre-Requisite MM12510 OR MM30710  
Course delivery Lecture   20 Hours  
Assessment Semester Exam   1.5 Hours answer 2 questions from 6   60%  
  Semester Assessment   1,500 words per student   40%  
  Supplementary Exam   Sit for honours in August; otherwise (eg resit) at next available opportunity    

Brief description

The communicative and marketing strategies required to successfully promote business over the Internet.