Module Identifier | MM35610 | ||
Module Title | ADVANCED MARKETING SEMINAR | ||
Academic Year | 2002/2003 | ||
Co-ordinator | Mr Tony McGuinness | ||
Semester | Semester 2 | ||
Other staff | Dr Colin S Clark, Dr Jacqueline S Chimhanzi, Professor Robert E Morgan | ||
Pre-Requisite | Registration on the Marketing Major degree scheme | ||
Course delivery | Lecture | 12 Hours | |
Seminars / Tutorials | 6 Hours | ||
Assessment | Semester Assessment | Active participation in three seminars - 10% each | 30% |
Semester Assessment | Two written papers - 35% each | 70% |