MM35610 - ADVANCED MARKETING SEMINAR

Module Identifier	MM35610
Module Title	ADVANCED MARKETING SEMINAR
Academic Year	2002/2003
Co-ordinator	Mr Tony McGuinness
Semester	Semester 2
Other staff	Dr Colin S Clark, Dr Jacqueline S Chimhanzi, Professor Robert E Morgan
Pre-Requisite	Registration on the Marketing Major degree scheme
Course delivery	Lecture	12 Hours
	Seminars / Tutorials	6 Hours
Assessment	Semester Assessment	Active participation in three seminars - 10% each	30%
	Semester Assessment	Two written papers - 35% each	70%

Learning outcomes

On successful completion of this module, students should be able to:

research particular topics of marketing
relate the results of their research to wider business and social contexts
present and defend arguments in verbal and written form

Aims

Develop the research competencies of Marketing Major students.
Integrate students' marketing knowledge with the wider business and social contexts.
develop students presentation and discussion skills.

Reading Lists

Books
Reading lists for each topic will be distributed during the module..
Each student is expected to carry out his/her own research into source materials for each piece of coursework..