Module Identifier MM35610  
Module Title ADVANCED MARKETING SEMINAR  
Academic Year 2002/2003  
Co-ordinator Mr Tony McGuinness  
Semester Semester 2  
Other staff Dr Colin S Clark, Dr Jacqueline S Chimhanzi, Professor Robert E Morgan  
Pre-Requisite Registration on the Marketing Major degree scheme  
Course delivery Lecture   12 Hours  
  Seminars / Tutorials   6 Hours  
Assessment Semester Assessment   Active participation in three seminars - 10% each   30%  
  Semester Assessment   Two written papers - 35% each   70%  

Learning outcomes

On successful completion of this module, students should be able to:

Aims

Reading Lists

Books
Reading lists for each topic will be distributed during the module..
Each student is expected to carry out his/her own research into source materials for each piece of coursework..