MMM9010 - COMPETITIVE AND CORPORATE STRATEGY

Module Identifier	MMM9010
Module Title	COMPETITIVE AND CORPORATE STRATEGY
Academic Year	2002/2003
Co-ordinator	Mr Richard H G Jackson
Semester	Semester 2
Course delivery	Lecture	14 Hours 7 x 2 hours
	Seminars / Tutorials	6 Hours 3 x 2 hours
Assessment	Semester Exam	1.5 Hours Final examination	60%
	Semester Assessment	1 Hours Coursework (team-based)	40%

Learning outcomes

define strategy at various levels and explain different modes of strategy generation
explain and discuss the context for strategy and its inter-retationships with other heads of business
explain and apply tools for analysis of environment, market and firm
explain and apply the customer matrix (resource-based) approach to competitive level strategy; compare this with more traditional approaches; and evaluate these approaches
explain, compare and contrast traditional versus modern approaches to corporate level strategy (including associated frameworks / models)
define organisational paradigm and culture; explain their importance in the stratgy and strategic change management contexts; and explain and apply associated models, tools and techniques
discuss and illustrate approaches to strategic alliances and partnering and the rationale for such
explain, discuss, apply and criticise performance improvement methodology; and discuss its inter-relationships with elements of the strategic management discipline and, more widely, with other heads of business

Brief description

Strategy is concerned with the ways in which organisations can obtain and maintain advantage. This module covers conceptual, theoretical and practical aspects. It provides the aspiring general manager with a sound theoretical basis in the key areas of strategy, and practical models, tools and techniques which help to ‘unlock’ many of the areas of this complex, fascinating and vital subject.

Content

introduction to stratgey and modes of strategy development
analysis - environment, market and firm
competitive level (strategic business unit level) strategy
corporate level strategy
paradigm, culture and strategic change
strategic alliances and partnering
performance improvement

Reading Lists

Books
Johnson, G. and Scholes, K.. (2002 ('99)) Exploring Corporate Strategy. 6th (5th). FT Prentice Hall / Pearson
Bowman, C.. (1998) Strategy in Practice. FT Prentice Hall / Pearson
Bowman, C. and Faulkner, D.. (1997) Competitive and Corporate Strategy. Irwin