Module Identifier |
RD16610 |
Module Title |
THE TOURISM INDUSTRY |
Academic Year |
2002/2003 |
Co-ordinator |
Mr Raymond D Youell |
Semester |
Semester 1 |
Course delivery |
Lecture | 22 Hours 11 x 2 hour lectures |
|
Practical | 6 Hours 2 x 3 hour practicals |
Assessment |
Semester Exam | 1.5 Hours Outcomes assessed: 1, 2, 4, 5 | 40% |
|
Semester Assessment | Report Assignment: Outcomes assessed: 2, 3, 4 | 60% |
|
Supplementary Assessment | Students must re-take the element(s) which led to failing the module | 100% |
Learning outcomes
Outcome 1
Appreciate the economic significance of the international tourism industry
Performance criteria:
-
Understand the economic significance of tourism
-
Identify the economic significance of tourism in terms of job creation
-
Identify the revenue generation of tourism
Ranges:
Global, National, Regional and Local
Outcome 2
Understand the principal factors influencing the tourism industry
-
Identify political factors affecting tourism
-
Identify socio-cultural factors affecting tourism
-
Identify technological factors affecting tourism
-
Identify environmental factors affecting tourism
Ranges:
Global, National, Regional and Local
Outcome 3
Understand the nature of the demand for tourism
Performance criteria:
-
Identify trends in tourism demand
-
Identify the factors influencing tourism demand
-
Identify the determinants of tourism demand
Ranges:
Global, National, Regional and Local
Outcome 4
Describe the main tourism industry sectors and their relative significance.
Performance criteria:
-
Identify and describe the hospitality sector
-
Identify and describe tourism attractions
-
Identify the contribution of transportation in tourism
-
Appreciate the role of intermediaries in tourism
-
Understand the role of public sector tourism
Ranges:
Global, National, Regional and Local
Outcome 5
Understand the structure and policy of UK tourism
Performance criteria:
-
Explain the historical development of UK tourism policy
-
Identify the significance of UK tourism
-
Understand the commercial and not-for-profit sectors
-
Appreciate the role of government in UK tourism
Ranges:
National, Regional and Local
Brief description
This module introduces students to the nature, scope and significance of the international tourism industry through a systematic exploration of the structure of key industry sectors. The module also investigates the principal issues surrounding tourism development and helps develop the skills, knowledge and understanding needed for working in tourism.
Transferable skills
.1 Independent project work
Students are required to complete a written report on the development of tourism as part of their assessment, thereby contributing to the development of their independent project work skills.
.2 IT and information handling
The report on the development of tourism industry will be word processed and will include graphical data on the scope and scale of tourism in the selected country.
.3 Use and analysis of numerical information
Practical sessions will require students to analyse and interpret numerical data relating to the international tourism industry.
.7 Self-management
In completing the necessary research for their assessments, students will be expected to manage their own time and plan the effective use of learning resources.
Reading Lists
Books
Burns P and Holden A. (1995)
Tourism: a new perspective. Prentice Hall
Cooper C et al. (1998)
Tourism: principles and practice. Longman
Holloway C. (1998)
The Business of Tourism. 5th. Longman
Youell R. (1998)
Tourism: an introduction. Addison Wesley Longman