| Module Identifier |
RD16810 |
| Module Title |
TOURISM IN PRACTICE |
| Academic Year |
2002/2003 |
| Co-ordinator |
Mr Raymond D Youell |
| Semester |
Semester 2 |
| Other staff |
Mr Ian P Keirle |
| Course delivery |
Seminars / Tutorials | 8 Hours 4 x 2-hour tutorials |
| |
Practical | 60 Hours Practicals/Field Days |
| Assessment |
Semester Assessment | Fieldwork reports Outcomes assessed: 1, 2, 3 | 100% |
| |
Supplementary Assessment | Students will be required to re-take the element(s) which led to failing the module. | 100% |
Learning outcomes
Outcome 1
Investigate the development of rural tourism enterprises
Performance criteria:
-
Describe the main objectives of the development of rural tourism enterprises
-
Explain how the features of the development match the objectives
-
Identify the sources of funding for the developments
-
Explain how rural tourism enterprises market and promote their products
Range:
Four rural tourism businesses: Small, Medium, Large, Resort
Outcome 2
Identify the constraints and opportunities for rural tourism providers
Performance criteria:
-
Identify the constraints affecting rural tourism providers
-
Assess the opportunities affecting rural tourism providers
-
Describe the methods that can be used to maximise benefits for rural tourism providers
-
Describe methods which can be used to minimise disadvantages for rural tourism providers
Range:
Four rural tourism businesses: Small, Medium,Large, Resort
Outcome 3
Identify the economic, social and environmental impacts of rural tourism
Performance criteria:
-
Identify the economic impacts of rural tourism
-
Identify the social impacts of rural tourism
-
Identify the environmental impacts of rural tourism
Range:
Four rural tourism businesses: Small, Medium, Large, Resort
Brief description
This student-centred module involves a field course and/or series of visits where selected rural tourism enterprises are critically examined. Field reports on selected rural tourism enterprises are prepared. Students will identify their information requirements through a combination of documentary and interview material.
The module integrates the core subjects of the first year programme and enables students to study the rural tourism industry at first hand.
THIS MODULE INCLUDES A STUDY TOUR FOR WHICH THERE WILL BE A COST TO STUDENTS.
Transferable skills
.1 Independent project work
Students are required to collect material for, and complete, two field reports on tourism enterprises for their assessment, thereby contributing to the development of their independent project work skills.
.2 IT and information handling
The field reports will be word processed and will include graphical data on the scope and scale of tourism in the selected enterprises and region.
.7 Self-management
In completing the necessary research for their assessments, students will be expected to manage their own time and plan the effective use of learning resources.
Reading Lists
Books
Cooper C et al. (1998)
Tourism: principles and practice. Pitman
Holloway, C. (1998)
The business of tourism. 5th. Longman
Sharpley, R.
Rural tourism. ITP
Seaton, A V and Bennett, M M. (1999)
The marketing of tourism products: concepts, issues and cases.
Youell, R. (1998)
Tourism: an introduction. Addison Wesley, Longman