Module Identifier IL32620  
Module Title MARKETING OF SERVICES  
Academic Year 2003/2004  
Co-ordinator Dr Judith E Preston  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Course delivery Lecture   18 Hours 9 x 2 hour lecture sessions  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours A 2 hour written examination weighted 50%. 
Semester Assessment A 2,500 word report weighted 50%. 

Learning outcomes

On completion of this module, students should be able to:











Content

Topics to be covered in the module are as follows:

Reading Lists

Books
** Recommended Background
Gronroos, C (2000) Service management and marketing: a customer relationship management approach 2nd. Chichester: John Wiley
Palmer, A (2001) Principles of services marketing 3rd. London: McGraw-Hill
Zeithaml, V.A. and Bitner, M.J (2003) Service marketing: integrating customer focus across the firm 3rd. Boston: McGraw-Hill Irwin

Notes

This module is at CQFW Level 6