| Module Identifier |
MBM3010 |
| Module Title |
MARKETING PRINCIPLES |
| Academic Year |
2003/2004 |
| Co-ordinator |
Mr Tony McGuinness |
| Semester |
Semester 1 |
| Course delivery |
Lecture | 16 per student |
| |
Seminars / Tutorials | 4 per student |
| Assessment |
| Assessment Type | Assessment Length/Details | Proportion |
|---|
| Semester Exam | 2 Hours | 70% |
| Semester Assessment | Two pieces of assessed coursework (25% each) | 30% |
|
Aims
This module deals with the role of Marketing in the strategic and functional management of organisations. It treats Marketing as those particular behaviours whose role is to develop the link between customers and some key proceses within the organisation - these behaviours are what distinguish Marketing from other functional areas of business.
The module also gets students to carry out investigative management research, with the purpose of developing skills and knowledge needed for a dissertation or for other types of business project.
Reading Lists
Books
M Baker (ed) (1999) Encyclopedia of Marketing
International Thomson Business Press
M Baker (ed) (2000) Marketing Theory: a student text
Thomson Learning Business Press
K Blois, (ed) The Oxford Textbook of Marketing
2000. Oxford University Press
M Czinkota, et al (2000) Marketing Best Practices
Dryden Press
G Hooley, J Saunders and N Piercy (1998) Marketing Strategy and Competitive Positioning
2nd. Prentice Hall
P Kotler, G Armstrong, J Saunders and V Wong (1999) Principles of Marketing
2nd. Prentice Hall
Notes
This module is at CQFW Level 7