Module Identifier MM31420  
Module Title CONSUMER BEHAVIOUR  
Academic Year 2003/2004  
Co-ordinator Suzanne Cole  
Semester Semester 1  
Other staff Suzanne Cole  
Co-Requisite MM30710  
Course delivery Lecture   20 Hours  
  Seminars / Tutorials   5 Hours 5 per student  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours  50%
Semester Assessment One piece of course work to be submitted  50%
Supplementary Exam2 Hours Aug/Sep   

Brief description

Use of theories from psychology, sociology, and anthropology to understand the relationship between consumer behaviour and marketing

Reading Lists

Books
Michael Solomon Consumer Behaviour Prentice Hall 013091360X

Notes

This module is at CQFW Level 6