| Module Identifier |
MM31720 |
| Module Title |
MARKETING PSYCHOLOGY AND NEW PRODUCTS INNOVATION |
| Academic Year |
2003/2004 |
| Semester |
Intended for use in future years |
| Next year offered |
N/A |
| Next semester offered |
N/A |
| Pre-Requisite |
Some marketing knowledge gained via MM31420, MM12510 or MM30710 |
| Course delivery |
Practical | 12 - 15 hours will need to be made available for student presentations |
| |
Lecture | 22 Hours |
| |
Workshop | 3 per student and 2 lab sessions per student |
| Assessment |
| Assessment Type | Assessment Length/Details | Proportion |
|---|
| Semester Exam | 1.5 Hours Students must choose two questions from six | 50% |
| Semester Assessment | One piece of team-based assessed work (5,000 words) | 50% |
| Supplementary Exam | Students who cannot sit exams for good reason can sit for Honours in August.
Otherwise (eg resits) are at the next available opportunity. | |
|