Module Identifier |
MM31720 |
Module Title |
MARKETING PSYCHOLOGY AND NEW PRODUCTS INNOVATION |
Academic Year |
2003/2004 |
Semester |
Intended for use in future years |
Next year offered |
N/A |
Next semester offered |
N/A |
Pre-Requisite |
Some marketing knowledge gained via MM31420, MM12510 or MM30710 |
Course delivery |
Practical | 12 - 15 hours will need to be made available for student presentations |
|
Lecture | 22 Hours |
|
Workshop | 3 per student and 2 lab sessions per student |
Assessment |
Assessment Type | Assessment Length/Details | Proportion |
Semester Exam | 1.5 Hours Students must choose two questions from six | 50% |
Semester Assessment | One piece of team-based assessed work (5,000 words) | 50% |
Supplementary Exam | Students who cannot sit exams for good reason can sit for Honours in August.
Otherwise (eg resits) are at the next available opportunity. | |
|