Learning outcomes

• Understand the process, content and context dimensions of business strategy;
• Understand key issues relating to:
   the process of strategy formation and change;
   the content of strategy at corporate, business and network levels;
   the sensitivity of process and content to organisational context;
   the dynamic features of business strategy;

• Demonstrate a knowledge of effective strategic change and organisational learning;
• Recognise the strategic priorities of developing the firm''s resources ane capabilities to exploit marketplace opportunities; and,
• Appreciate the contingency issues underlying business strategy theory and practice

Final year students only

Aims

Reading Lists

Notes

This module is at CQFW Level 6