Module Identifier MMM9010  
Module Title COMPETITIVE AND CORPORATE STRATEGY  
Academic Year 2003/2004  
Co-ordinator Professor Gary P Akehurst  
Semester Semester 2  
Other staff Professor Robert E Morgan  
Course delivery Lecture   14 Hours 7 x 2 hours  
  Seminars / Tutorials   6 Hours 3 x 2 hours  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours Final examination  60%
Semester Assessment1 Hours Coursework (team-based)  40%

Learning outcomes

On successful completion of this module students should be able to:

Brief description

Strategy is concerned with the ways in which organisations can obtain and maintain advantage. This module covers conceptual, theoretical and practical aspects. It provides the aspiring general manager with a sound theoretical basis in the key areas of strategy, and practical models, tools and techniques which help to `unlock? many of the areas of this complex, fascinating and vital subject.

Content

Reading Lists

Books
Johnson, G. and Scholes, K. (2002 ('99)) Exploring Corporate Strategy 6th (5th). FT Prentice Hall / Pearson
Bowman, C. (1998) Strategy in Practice FT Prentice Hall / Pearson
Bowman, C. and Faulkner, D. (1997) Competitive and Corporate Strategy Irwin

Notes

This module is at CQFW Level 7