Cod y Modiwl MRM7110  
Teitl y Modiwl CREADIGEDD, DYFEISGARWCH A CHYFATHREBU  
Blwyddyn Academaidd 2003/2004  
Cyd-gysylltydd y Modiwl Mrs Nerys Fuller-Love  
Semester Semester 2  
Manylion y cyrsiau Darlithoedd   22 Awr  
  Seminarau / Tiwtorialau   10 Awr  
Dulliau Asesu
Assessment TypeAssessment Length/DetailsProportion
Arholiad Semester2 Awr  50%
Asesiad Semester ONE GROUP ASSESSMENT (25%) ONE INDIVIDUAL ASSESSMENT (25%)  50%
Arholiad Ailsefyll 2 HOUR EXAMINATION  100%

Canlyniadau dysgu

Describe the process of creative thinking and apply it to a variety of different situations

Visualise alternative scenarios

Assess the role that innovation and new technology play in developing new business ideas

Use creative thinking techniques to be more innovative

Disgrifiad cryno

This module will introduce innovative management techniques, creativity and communication. It will include the development of new products and lateral thinking techniques. The module will contain sessions on creative thinking techniques.

Nod

The aim of this module is to introduce the latest thinking on creativity and innovation and to use the latest technology to choose and anlyse alternative business opportunities. The students will be able to improve their creative thinking and management skills in a range of situations.

Cynnwys

Innovation and strategies to encourage innovative ideas
Creating an innovative culture in a business
Technology and innovation
New product development
Creativity and entrepreneurship
The creative thinking process
Intuition and vision
Using intuition in decision making
Innovation and entrepreneurship

Rhestr Ddarllen

Llyfrs
J Henry (1991) Creative Management Sage
C Handy (1999) The New Alchemists Hutchinson
R Jay (2000) The Ultimate Book of Business Creativity Capstone
T Peters (1997) The Circule of Innovation Hodder & Stoughton

Nodau

Mae'r modiwl hwn ar Lefel 7 FfCChC