MRM7120 - CREADIGRWYDD A DYFEISGARWCH/CREATIVITY AND INNOVATION

Cod y Modiwl

MRM7120

Teitl y Modiwl

CREADIGRWYDD A DYFEISGARWCH/CREATIVITY AND INNOVATION

Blwyddyn Academaidd

2003/2004

Semester

Bwriedir ar Gyfer Blynyddoedd i Ddod

Blwyddyn nesaf y cynigir

N/A

Semester nesaf y cynigir

N/A

Staff Eraill sy'n Cyfrannu

Miss Cheryl Dennis, Mr Martyn W Jones

Manylion y cyrsiau

Darlithoedd

2 hours per week

Seminarau / Tiwtorialau

1 hour per week

Dulliau Asesu

Assessment Type	Assessment Length/Details	Proportion
Arholiad Semester	2 Awr	50%
Asesiad Semester	1 x group and 1 x individual 2,500 words	50%

Disgrifiad cryno

The aim of this module is to introduce the latest thinking on creativity and innovation and to use the latest technology to choose and analyse alternative business opportunities. The students will be able to improve their creative thinking and management skills in a range of situations.

The objectives of the module include the following:

to create an understanding of the process of creative thinking and apply it to a variety of different situations
to visualise alternative scenarios and select some for future implementation
to understand the role that innovation and new technology play in developing new business ideas.

Nodau

Mae'r modiwl hwn ar Lefel 7 FfCChC