MM34910 - BUSINESS STRATEGY

Module Identifier

MM34910

Module Title

BUSINESS STRATEGY

Academic Year

2004/2005

Co-ordinator

Mr Tony McGuinness

Semester

Semester 1

Pre-Requisite

EC10120 or, EC10510

Course delivery

Lecture

22 Hours

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	70%
Semester Assessment	One piece of coursework	30%
Supplementary Exam	2 Hours	70%
Supplementary Assessment	One piece of previous or new coursework	30%

Learning outcomes

After completing this module you will:

Understand the process, content and context dimensions of business strategy;
Understand key issues relating to:

Demonstrate a knowledge of effective strategic change and organisational learning;
Recognise the strategic priorities of developing the firm's resources and capabilities to exploit marketplace opportunities; and,
Appreciate the contingency issues underlying business strategy theory and practice

Final year students only

Aims

This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy.

Brief description

This module presents several modern approaches to analysing; forming, implementing and evaluating strategy at business unit and multi-business levels.

Content

Strategy overview
Strategy formation processes
Organisational change processes
Business level strategy and the organisation's external environment
Business level strategy and the organisation's internal environment
Strategy at the corporate level
Organisational development: leadership and learning
Organisational purpose

Reading Lists

Books
** Essential Reading
B De Wit and R Meyer (2004) Strategy: Process, Content, Context, 3rd edition. Thomson

Notes

This module is at CQFW Level 6