MMM8210 - RHEOLAETH YN Y CYFRYNGAU/MANAGEMENT OF THE MEDIA & THE ARTS

Cod y Modiwl

MMM8210

Teitl y Modiwl

RHEOLAETH YN Y CYFRYNGAU/MANAGEMENT OF THE MEDIA & THE ARTS

Blwyddyn Academaidd

2004/2005

Cyd-gysylltydd y Modiwl

Dr Jamie Medhurst

Semester

Bwriedir ar Gyfer Blynyddoedd i Ddod

Blwyddyn nesaf y cynigir

N/A

Semester nesaf y cynigir

N/A

Staff Eraill sy'n Cyfrannu

Dr Jamie Medhurst

Manylion y cyrsiau

Darlithoedd

2 hours per week

Seminarau / Tiwtorialau

1 hour per week

Dulliau Asesu

Assessment Type	Assessment Length/Details	Proportion
Arholiad Semester	2 Awr	50%
Asesiad Semester	1 x group and 1 x individual 2,500 words	50%

Disgrifiad cryno

The aim of this module is to introduce students to the management of the rapidly developing world of the media and the arts. With the emergence of digital technology, the demand for increased programming across a broad range of media will increase the competitive environment. This module will also investigate the development of multimedia and its role in business as a means of increasing the availability of information.

The objectives of the module include the following:

to understand the diversity, interaction and operation of the media and the arts
to understand the practical elements of media operation including budgeting and operation of the media commissioning process.

Nodau

Mae'r modiwl hwn ar Lefel 7 FfCChC