AHM0410 - ART AND VISUAL CULTURE (B)

Module Identifier

AHM0410

Module Title

ART AND VISUAL CULTURE (B)

Academic Year

2005/2006

Co-ordinator

Ms Moira M Vincentelli

Semester

Semester 1

Course delivery

Seminars / Tutorials

Seminar 11 x 2 hr

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Assessment	Course Work presentation paper and studentship, to be written up afterwards incorporating ideas that came outo f the discussion (2,500 words)	100%
Supplementary Exam	Failed components are submitted/re-presented for resit examination

Learning outcomes

On successful completion of this module students should be able to:
situate their own work, whether in Art History or Art Practice, in the wider context of contemporary culture.
understand the concept of visual culture and its implications for the study of fine art and art history
understand and discuss theoretical texts within a group context, and present ideas about art and visual culture formally to the class and in writing

Brief description

The module provides an overview of a significant expansion and redefinition of the scope of visual study, theory, and history that has taken place in the last two decades. It sets the practice of art and writing about art in the context of a broader concept of visual culture. It enables students to consider debates in cultural theory in relation to aspects of visual art. While dealing with the broad Some of the classes will consider the work of selected artists, for example Marcel Duchamp, Andy Warhol, Joseph Kosuth, Barbara Kruger, Jimmy Durham, Yinka Shonibare. Key topics would include the concepts of visual culture, material culture, personal and national identity, production and consumption, new technology, and institutional structures. The course would be based around key themes. This is a 10-credit version of AHM0330 Art & Visual Culture (A). In enables students studying on the MA in Art, and Art & Art History schemes to study with MA Art History students in a core context. The credit differential is rationalised as follows:

students submit the longer presentation only and on one topic only (rather than the shorter presentation and extended essay also). As a result hours assigned for self-directed study is significantly less. Art Practice students are expected to tailor the presentation to the concerns of their own work wherever practicable.
background reading and textual study prior to each class is far less extensive
students are not required to attend essay tutorials.

Aims

examine the practice of art and art writing within the broader context of visual culture
examine recent debates in cultural theory in relation to visual art
provide a core module for all MA students in the School of Art whether their primary focus was Art History or Art Practice (MA in Art, and MA in Art & Art History) take the AHM0410 Art & Visual Culture (B) version of this module.)
allow students to examine the interface between Art practice, Art Theory and the concept of visual culture and would give them the opportunity to situate their own practice within the wider context of contemporary culture.
enable students to examine the interface between studio practice, art theory and the concept of visual culture. It would also give them the opportunity to situate their own practice within the wider context of contemporary culture.
The module would provide a theoretical grounding for the stated aims of all degree schemes in the School of Art where students study Art Practice, Art History or Museum Studies.
exercise the student's capacity for critical reading, discussion, presentation and writing

objectives

situate their own work, whether in Art History or Art Practice, in the wider context of contemporary culture.
understand the concept of visual culture and its implications for the study of fine art and art history
understanding and discuss theoretical texts within a group context, and present ideas about art and visual culture formally to the class and in writing.

Content

syllabus
1. Old art history/new art history
considers some of the theoretical positions that lay behind the new art history as it developed in the 1970s including post structuralism, feminism and psychoanalysis.
2. Cultural studies/Visual culture
examines different concepts and meanings of `culture' and in particular what might constitute visual culture and its relationship to art practice.
3. Institutions and organisations
discuses the role of educational institutions, government organisations, museums and galleries in structuring and supporting art and visual culture.
4. Material culture
examines the implications of concept of material culture and its relationship to visual culture or art objects.
5. Production and consumption
considers different ways of conceptualising the production and consumption of visual culture: cultural producers and artists, viewers and buyers, culture and commodity.
6. New technology
studies the role of new technology in the expanding range of visual practices: art works on the internet, information overload, art marketing.
7. Post-colonial culture
discusses what is meant by the term post-colonial, the questioning of a Eurocentric viewpoint and the notion of World Art.
8. Globalisation and cultural identity
Global culture, personal identity and visual culture, with a focus on art in Wales.
9. Personal identity and self-culture
looks at the artist's use of their body and biography as a resource for medium and content
10. Cultural relativism and absolute values
considers what constitutes artistic value and who defines the canon?
11. The power of the gaze and the pleasures of the eye
examines notions of aesthetic pleasure in visual culture bearing in mind that `no act of looking is innocent,

Reading Lists

Books
Walker, John and Chaplin, Sarah (1997) Visual Culture: An Introduction, Manchester, MUP
Ashcroft, Bill, Griffiths, Gareth and Tiffin, Helen (1995) The Post-colonial Studies Reader Routledge, London and New York
Barthes, Roland (1989) Mythologies, London, Paladin
Becker, Gary (1996) Accounting for Tastes Princeton, Havard University Press
Bourdieu, Pierre (1993) The Field of Cultural Production London, Polity,
Connor, Steven (1992) Theory and Cultural Value Oxford, Blackwell
Greenberg, Reesa, Ferguson, Bruce, Nairne, Sandy (1996) Thinking about Exhibitions London, Routledge
Jenks, C (ed), (1995) Visual Culture Routledge, London and New York
Lord, Peter (1994) Gwenllian: Essays on Visual Culture Llandysul, Gomer
Sherman, Daniel, and Rogoff, Irit (1994) Museum Culture: Histories, Discourses, Spectacles London, Routledge,

Journals
Visual Arts and Culture
** Recommended Text
Third Text
Things

Notes

This module is at CQFW Level 7