| Module Identifier |
DR22710 |
| Module Title |
THEATRE ADMINISTRATION AND MARKETING |
| Academic Year |
2005/2006 |
| Co-ordinator |
Mr Nick Strong |
| Semester |
Semester 1 |
| Pre-Requisite |
DR10120 , DR10220 |
| Course delivery |
Lecture | 10 x 1 hour |
| |
Seminars / Tutorials | |
| |
Other | Project. Rehearsals/preparation for practical project |
| Assessment |
| Assessment Type | Assessment Length/Details | Proportion |
|---|
| Semester Assessment | Assignment: Marketing strategy and planning - 30%, Creative and design process - 20%, Realisation - 20%, Management and administration - 20%, Presentation - 10% | 100% |
| Supplementary Assessment | Supplementary assessment will be by 5,000 word extended essay. The essay title and content will be negotiated between the module co-ordinator and the student but must make direct reference to, and subsequently cover, material and issues discussed within the module. Students will be encouraged to refer to any relevant practical experience gained within and outside the module. | 100% |
|
Aims
- To examine and analyse, through lectures and an administrative and marketing assignment, the creative and organisational processes of theatre administration and marketing.
- To develop the specific skills of management, IT and administration appropriate to theatre administration and marketing.
- To examine and analyse the structure and organisation of a range of different theatre companies and venues specifically in relation to their administrative, marketing and management structures and systems.
Learning Outcomes:
Typically, upon completion of the module students will be able:
- To conceive, devise and implement a strategic marketing plan in relation to the marketing and administration of a public performance.
- To communicate effectively and appropriately their responses and solutions to the key questions/challenges raised by their production assignment.
- To apply the relevant and most appropriate skills required to organise and manage all areas of the theatre administration and marketing process.
- To understand and appraise a range of administrative and organisational structures and systems within UK theatre.
Content:
An examination and analysis of the structure and organisation of a range of different theatre companies and venues emphasising the differences of scale, marketing policy, artistic policy, funding, and programming. An Administrative and Marketing assignment in the practical semester examining and analysing the creative, administrative and marketing challenges presented by the organisation and promotion of public performance.
Reading Lists
Books
** Recommended Text
Pick, John (1980) The Privileged Arts
City Arts
Rowell and Jackson (1984) The Repertory Movement
CUP
Arnold-Baker, Chalres (1983) Practical Law for Arts Administrators
John Offord Publications
Pick, John (1983) The West End
John Offord Publications
Pick, John (1980) Weasel Words
City Arts
** Essential Reading
Allen, John (1981) Theatre in Europe
John Offord Publications
Diggle, Keith (1994) Arts Marketing
London, Rhinegold
Pick, John (1996) Arts Administration
E & FN Spon
Pick, John (1988) The Arts in a State
Bristol Classical Press
Reid, Francis (1983) Theatre Administration
Adam & Charles Black
Notes
This module is at CQFW Level 5