Module Identifier MM31220  
Module Title MARKETING CASE STUDIES  
Academic Year 2005/2006  
Co-ordinator Dr Anne M Doherty  
Semester Semester 2  
Pre-Requisite MM30710  
Course delivery Lecture    
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Individual coursework: case analysis of a "marketing success story" - no more than 3000 words60%
Semester Assessment In-class assessment: portfolio of case analyses and participation/contribution to class discussion40%

Learning outcomes

After completing this module candidates will:


Aims

Brief description

Reading Lists

Books
To be arranged

Notes

This module is at CQFW Level 6