MM33010 - CREATIVE MANAGEMENT

Module Identifier

MM33010

Module Title

CREATIVE MANAGEMENT

Academic Year

2005/2006

Co-ordinator

Mr Kenneth Reynolds

Semester

Intended for use in future years

Next year offered

N/A

Next semester offered

N/A

Pre-Requisite

available only to final year students

Course delivery

Lecture

(combined with interactive sessions)

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam		50%
Semester Assessment		50%

Aims

This module proposes to develop creative problem solving skills in individuals by exposing participants to different ideas and perceptions on thinking and critical thought processes. It deals with enabling executives to manage change successfully by finding fresh approaches on existing problems and to deal with greater insight on new ones.

Objectives

To equip students to deal with problem solving at the personal, individual and organisational level in a more creative and

To become knowledgable of CPS (Creative Problem Solving) Techniques and their application in management and business.

Understand the principles underpinning the main CPS technique with special reference to brainstorming, morphological analysis,

To link CPS with ideas on innovative, strategy and Marketing.

Notes

This module is at CQFW Level 6