MM34910 - BUSINESS STRATEGY

Module Identifier

MM34910

Module Title

BUSINESS STRATEGY

Academic Year

2005/2006

Co-ordinator

Mr Richard D Godfrey

Semester

Semester 1

Pre-Requisite

EC10120 or, EC10510

Co-Requisite

Final year students only

Course delivery

Lecture

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	100%
Supplementary Exam	2 Hours	100%

Learning outcomes

After completing this module you will:

Understand the process, content and context dimensions of business strategy;
Understand key issues relating to:

Demonstrate a knowledge of effective strategic change and organisational learning;
Recognise the strategic priorities of developing the firm's resources and capabilities to exploit marketplace opportunities; and,
Appreciate the contingency issues underlying business strategy theory and practice

Final year students only

Aims

This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy.

Brief description

This module presents several modern approaches to analysing; forming, implementing and evaluating strategy at business unit and multi-business levels.

Content

Strategy overview
Strategy formation processes
Organisational change processes
Business level strategy and the organisation's external environment
Business level strategy and the organisation's internal environment
Strategy at the corporate level
Organisational development: leadership and learning
Organisational purpose

Reading Lists

Books
** Recommended Text
Johnson, K, Scholes G and Whitlington Exploring Corporate Strategy - text only 7th edition. 1405825669*

Notes

This module is at CQFW Level 6