Module Identifier MM35610  
Module Title ADVANCED MARKETING SEMINAR  
Academic Year 2005/2006  
Co-ordinator Dr Anne M Doherty  
Semester Semester 2  
Pre-Requisite Registration on the Marketing Major degree scheme  
Course delivery Lecture    
  Seminars / Tutorials    
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Two pieces of written coursework of 3,000 words each, worth 50% each100%
Supplementary Assessment Two pieces of written coursework of 3,000 words each, worth 50% each100%

Learning outcomes

On successful completion of this module, students should be able to:


Aims

Reading Lists

Books
Reading lists for each topic will be distributed during the module.
Each student is expected to carry out his/her own research into source materials for each piece of coursework.

Notes

This module is at CQFW Level 6