Module Identifier MMM3020  
Module Title E-COMMERCE WEB-SITE DESIGN FOR E-BUSINESS MANAGERS  
Academic Year 2005/2006  
Co-ordinator To Be Arranged  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Course delivery Lecture    
  Practical   Weekly - 2 hr  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Part One (60%) Via a Specification of Requirements the students will be expected to develop an effective e-commerce enable-able web site. Through the distillation of requirements, development of suitable graphics and the development of an effective look, feel and user experience the students will be expected to develop a website using industry standard software. Part Two (40%) In addition to the practical work outlined above the students will be expected to explain via a 2500 word management report the options available to a business to make a web site an economic revenue generator? Please note that these are not separate assignments but part of an holistic assessment methodology100%
Supplementary Assessment Suitable resubmission of the above100%

Learning outcomes

On successful completion of this module students should be able to:
Demonstrably understand, build and launch an e-commerce enable-able website.

Construct basic websites through 'rand rolling? HTML with particular emphasis on tables, lists, hyperlinks, toolbars, graphics, animation, look and feel, colour choice and navigation.

Construct advanced e-commerce enable-able websites using Macromedia Dreamweaver with particular emphasis on advanced HTML concepts such as roll-overs, animation and database linking.

Determine the subtle differences between the development of a services website versus a products website.

Dictate effective professional development of the elements of an e-commerce website, i.e. understanding how and when to use database technologies, banner advertisements, order forms, customer feedback, auto responders etc.

Work effectively to a specification of requirements and show innovation in the solving of implementation issues within an SoR straight-jacket.

Understand and advise on issues relating to Payment gateways, security and Data Protection.

Understand and advise on web page design for aesthetic purposes and good practice in relation to the structure and effectiveness of a website.

Aims

The aim of this module is to provide the student with the skills and practical experience to be able to create effective Web Sites. This involves the planning, prototyping, coding, verifying and launching of the web site. It will also offer the e-business manager the skills and experience to properly manage much larger web-site developments and/or e-commerce/e-business implementations from both the management and technical perspectives.

Brief description

Through software application and 'hand rolling' of HTML, students will fully understand how to use industry standard application software to build 'effective' web sites and how to find and repair minor errors within websites using 'hand coding' of HTML.

From an end-to-end perspective the students will be immersed practically in the development of effective websites.

Content

Introduction to the World Wide Web (WWW) structure, Website Design and the requirements of setting up and running a website.
Introduction to the basics of Hyper Text Markup Language (HTML) coding and the structure of a web page.
Reviewing websites for good and bad practice and effective planning and collation of information for an efficient website.
Practical overview of web design software and graphics software.
Introduction to Dreamweaver, understanding the working environment and how to create a website using Dreamweaver.
Introduction to Graphics and the web, understanding issues relating directly to web graphics, creating graphics and optimizing them for the web.
Introduction to animation techniques.
Introduction to more advanced web design, Cascading Style Sheets (CSS), Javascript etc.
Introduction to interactive website design, how to add interactivity effectively to enhance a website.
Introduction to more advanced forms of interactivity to include Database interactivity.
Introduction to setting up an online catalogue, bespoke and using industry standard software packages.
Understanding the legal and security issues associated with setting up and running an online store.
Introduction to issues relating to Data Protection.
Introduction to the options available to businesses wishing to take online payments.

Module Skills

Reading Lists

Books
MacBridge (1998) HTML: publishing onthe World Wide Web London: Teaching Yourself
Elizabeth Castro (1998) HTML 4 for the World Wide Web Berkeley, Calif. : Peachpit
Linda Ericksen (2001) Compact guide to web page creation and design 2nd edition. Upper Saddle River NJ: Prentice Hall
Steven Holzner (1997) Web developer.com guide to dynamic HTML New York, Chichester; Wiley
Mary Jane Mara (1997) VBScript sourcebook New York, Chichester: Wiley Computer.
Ian S Graham (1996) The HTML sourcebook: a complete guide to HTML 2nd edition. New York, Chichester: Wiley Computer.
William K Horton (1996) The Web-page design cookbook: all the ingredients you need to create 5-star web pages New York, Chichester: Wiley

Notes

This module is at CQFW Level 7