be able to demonstrate an understanding of issues of current concern in the broadcasting industry, as well as an awareness of Academic Broadcasting research
Aims
To familiarise students with the institutional and commercial structures and imperatives which condition the production and dissemination of the broadcasting media in the UK today.
To consider the development of devolution within the UK, the process of Europeanization, the effects of globalisation and mergers on the industry as well as the impact of new technology.
Content
Students will analyse the core principles upon which the industry was founded and examine how the industry has evolved with a particular regard to the ideology of broadcasting in different contexts; methods and systems of funding the industry; commissioning and scheduling; regulation and regulatory bodies; the relationship between the industry and audiences.
Reading Lists
Books ** Essential Reading
Crisell, A (1999) An introductory History of British Broadcasting
Routledge
Stokes J and Reading A Broadcasting in Britain: current debates and developments
Routledge
Curran, J Seaton, J (2003) Power Without Responsibility
Routledge
Graham, A and Davies G (1997) (1997) Broadcasting, Society and Policy in the Multimedia Age
University of Luton Press
O'Sullivan, T et al (1997) Key Concepts in Communication and Cultural Studies
Routledge
Papathanassopoulous, S (2002) European television in the Digital Age
Polity
MacCabe, C and Stewart O (eds) (1986) The BBC and Public Service Broadcasting
Manchester University Press
Abercrombie, N (1996) Television and Society
Polity Press
Williams, R (1990) Television, Technology and Cultural Form
Routledge
Web Page/Sites Reports available at DCMS website and EC www.culture.gov.uk and www.cec.eu.int