Module Identifier | DR32930 | ||||||||||||||||||||
Module Title | PERFORMANCE MARKETING AND MANAGEMENT | ||||||||||||||||||||
Academic Year | 2006/2007 | ||||||||||||||||||||
Co-ordinator | Mr Nick Strong | ||||||||||||||||||||
Semester | Semester 1 | ||||||||||||||||||||
Pre-Requisite | DR21510 or DR22320 or DR22710 or DR21810 or DR22910 or DR25910 | ||||||||||||||||||||
Course delivery | Other | 4 x 1.5 hr master classes | |||||||||||||||||||
Lecture | 10 x 1hr Lectures | ||||||||||||||||||||
Seminars / Tutorials | 10 x 1hr seminars | ||||||||||||||||||||
Other | IT Sessions | ||||||||||||||||||||
Assessment |
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Students engaged in any work placements as part of their study within this Department, may incur additional costs depending on the nature and location of that placement. The Department, on the advice of the Faculty of Arts, will not subsidise these additional costs although every effort will be made to ensure that the placements are as close to the University as possible.
Problem_solving | These skills are developed as the students respond to the different challenges that emerge during the process of creating marketing and management strategies for performance. | ||
Research skills | These skills are developed through preparation and design of marketing materials and strategies. | ||
Communication | The development of communication skills is intrinsic to all aspects of marketing and management. The ability to communicate design and marketing ideas to clients (the directors) and customers (the general public) is essential as are communication skills with in the management and production team. | ||
Improving own Learning and Performance | Progress throughout the production process and the ability to evaluate and reflect critically on individual achievement attained. | ||
Team work | The development of team working skills is intrinsic to all group performance situations. Team leadership skills also form an important part in the management of the performances. | ||
Information Technology | Students will have to master a number of graphical, data-based, and DTP software packages. | ||
Application of Number | As well as managing the web-based booking system database students will be responsible for managing the income from any sponsorship and performance ticket sales on which they work as well controlling their own marketing budget. | ||
Personal Development and Career planning | Personal development and career planning will not be explicitly developed through this module; however, contacts with the industry as well as many of the specific and generic skills developed through the practical work of this module will have significant transferability to a wide range of contexts. | ||
Subject Specific Skills | This module will enhance and develop students' skills specifically in the area of marketing and management in the context of live performance. |
This module is at CQFW Level 6