Module Identifier DS32610  
Module Title MARKETING OF SERVICES  
Academic Year 2006/2007  
Co-ordinator Dr Judith E Preston  
Semester Available all semesters  
Other staff Ms Tanya C Rogers  
Course delivery Lecture   22 Hours.  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours  50%
Semester Assessment Essay 2,500 words  50%

Learning outcomes

At the end of this modules students should be able to;


Aims

The service sector today occupies a significant position in the economies of most countries, especially those in the West. As private sector companies face increasingly fierce levels of competition, a further group of public services, including libraries, are beginning to experience the realities of competition for the first time. Service producers and managers have to be sure increasingly that they are producing the right services in the right places at the right time for the right price. Thus, marketing within the service sector is more important than it has ever been.

Notes

This module is at CQFW Level 6