| Module Identifier |
MM12610 |
| Module Title |
MARKETING SKILLS TUTORIAL |
| Academic Year |
2006/2007 |
| Co-ordinator |
Dr Brigitte Biehl |
| Semester |
Semester 2 |
| Co-Requisite |
Registration on the Marketing Major degree scheme |
| Course delivery |
Seminars / Tutorials | 10 Hours. |
| Assessment |
| Assessment Type | Assessment Length/Details | Proportion |
|---|
| Semester Assessment | Coursework 4 x 25% | 100% |
|
Learning outcomes
On successful completion of this module students will be able to:
-
understand alternative learning styles (including their own preferred style)
-
search for information on particular topics in marketing
-
present information in various written styles (management report; academic essay)
-
work in a group
-
make effective verbal presentations
-
understand how to plan for career and personal development
Aims
This module aims to:
-
Develop Marketing Major students' awareness of the skills needed for academic and career success in Marketing
-
Enthuse, motivate, and build students' self-confidence in managing their programme of learning
-
Build cohesiveness in each cohort of Marketing Major students.
Brief description
Marketing Skills development is critical for students who aim to be marketeers or sales personnel. Learning the techniques of effective skills in marketing, such as presentation skills, different handling styles and approaches, information gathering techniques and critical analyses, will help future marketeers to deal with the industry demands and requirements.
Content
Making Effective Presentations
-
Styles, medias, outlook, voice, body language and audience control
Learning Styles and Stress Buster
-
Personal learning styles, common learning styles, different approaches and ways of learning, finding and using the styles well and dealing with stress
Searching information, Selecting, Summarising and Writing Styles. Responding to Information: Making Team Recommendations and Decisions
-
Information gathering methods, searching and synthesising time factor, putting information together, structuring and presenting information, team's discussion, facilitation and decision-making techniques
Case Study Analysis and Presentations
-
Application and practical exercises on developing marketing skills and sales and management skills
Career Planning and Development
-
Self awareness, skills analysis, principles of career management, resume preparation and career choice
Reading Lists
Books
** General Text
Further reading for each topic will be distributed during the module
** Recommended Text
Clark, C (1999) How to give effective business briefings; effective techniques for relaying information to and obtaining feedback from employees
London: Kogan Page
Goffman, E (1969) The presentation of self in everyday life
London: Allen Lane
Nickson, D, Warhurst, C, Dutton, E (2005) The importance of attitude and appearance in the service encounter in retail and hospitality Managing Service Quality
Vol. 15, No. 2 pp. 195-208.
Notes
This module is at CQFW Level 4