Module Identifier |
MM31510 |
Module Title |
MARKETING LOGISTICS AND DISTRIBUTION |
Academic Year |
2006/2007 |
Co-ordinator |
Mr Michael Haines |
Semester |
Intended for use in future years |
Next year offered |
N/A |
Next semester offered |
N/A |
Mutually Exclusive |
IL32610 |
Course delivery |
Lecture | 20 Hours. |
|
Seminars / Tutorials | 2 Hours. 2 per student |
Assessment |
Assessment Type | Assessment Length/Details | Proportion |
Semester Exam | 2 Hours | 70% |
Semester Assessment | 1 piece of coursework | 30% |
|
Learning outcomes
On completion of this module, students should understand:
i) the concept of customer service and how the logistic and distribution systems deliver service outputs
ii) logistic systems, their components, design and management
iii) how the performance of the logistic and distribution functions can be assessed and the type of remedial measures that can be implemented.
Aims
To familiarise students with the main elements of logistics (ie transportation, storage, standardisation, information, processing), with the creation of an integrated logistics management system, and with distribution structures and their management.
Reading Lists
Books
Christopher, M (2001) Marketing Logistics
Fawcett & McLeish (1992) Logistics Management
Gattorna & Walters (1996) Managing the Supply Chain
McGoldrick, P J (1990) Retail Marketing
Rosenbloom, B (1997) Marketing Channels, a Management Review
OR
Stern, El-Ansary & Coughlan (1996, 2001) Marketing Channels
Notes
This module is at CQFW Level 6