Module Identifier MM31510  
Module Title MARKETING LOGISTICS AND DISTRIBUTION  
Academic Year 2006/2007  
Co-ordinator Mr Michael Haines  
Semester Intended for use in future years  
Next year offered N/A  
Next semester offered N/A  
Mutually Exclusive IL32610  
Course delivery Lecture   20 Hours.  
  Seminars / Tutorials   2 Hours. 2 per student  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  70%
Semester Assessment 1 piece of coursework  30%

Learning outcomes

On completion of this module, students should understand:

i)   the concept of customer service and how the logistic and distribution systems deliver service outputs

ii)   logistic systems, their components, design and management

iii) how the performance of the logistic and distribution functions can be assessed and the type of remedial measures that can be implemented.

Aims

To familiarise students with the main elements of logistics (ie transportation, storage, standardisation, information, processing), with the creation of an integrated logistics management system, and with distribution structures and their management.

Reading Lists

Books
Christopher, M (2001) Marketing Logistics
Fawcett & McLeish (1992) Logistics Management
Gattorna & Walters (1996) Managing the Supply Chain
McGoldrick, P J (1990) Retail Marketing
Rosenbloom, B (1997) Marketing Channels, a Management Review OR
Stern, El-Ansary & Coughlan (1996, 2001) Marketing Channels

Notes

This module is at CQFW Level 6