MM35610 - ADVANCED MARKETING SEMINAR

Module Identifier

MM35610

Module Title

ADVANCED MARKETING SEMINAR

Academic Year

2006/2007

Co-ordinator

Mr Damian M Gallagher

Semester

Semester 2

Other staff

Miss Patricia A Cairns, Mr Tony McGuinness, Dr Brigitte Biehl, Mr Richard D Godfrey

Pre-Requisite

Registration on the Marketing Major degree scheme

Course delivery

Lecture

12 Hours.

Seminars / Tutorials

6 Hours.

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Assessment	Two pieces of written coursework of 3,000 words each, worth 50% each	100%
Supplementary Assessment	Two pieces of written coursework of 3,000 words each, worth 50% each	100%

Learning outcomes

On successful completion of this module, students should be able to:

research particular topics of marketing
relate the results of their research to wider business and social contexts
present and defend arguments in verbal and written form

Aims

Develop the research competencies of Marketing Major students.
Integrate students' marketing knowledge with the wider business and social contexts.
develop students presentation and discussion skills.

Reading Lists

Books
Each student is expected to carry out his/her own research into source materials for each piece of coursework.
Reading lists for each topic will be distributed during the module.

Notes

This module is at CQFW Level 6