Module Identifier RD16610  
Module Title THE TOURISM INDUSTRY  
Academic Year 2006/2007  
Co-ordinator Mr Raymond D Youell  
Semester Semester 2  
Course delivery Lecture   1 x 2 hour lecture per week  
  Practical   2 x 3 hour practicals during semester  
Assessment
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Report Assignment: Outcomes assessed: 1, 2, 3, 4, 5  100%
Supplementary Assessment Assignment, testing all outcomes.  100%

Learning outcomes

On successful completion of this module, students should be able to:

Outcome 1
Appreciate the economic significance of the international tourism industry
Performance criteria:
a. Understand the economic significance of tourism
b. Identify the economic significance of tourism in terms of job creation
c. Identify the revenue generation of tourism
Ranges:
Global, National, Regional and Local

Outcome 2
Understand the principal factors influencing the tourism industry
a. Identify political factors affecting tourism
b. Identify socio-cultural factors affecting tourism
c. Identify technological factors affecting tourism
d. Identify environmental factors affecting tourism
Ranges:
Global, National, Regional and Local

Outcome 3
Understand the nature of the demand for tourism
Performance criteria:
a. Identify trends in tourism demand
b. Identify the factors influencing tourism demand
c. Identify the determinants of tourism demand
Ranges:
Global, National, Regional and Local

Outcome 4
Describe the main tourism industry sectors and their relative significance.
Performance criteria:
a. Identify and describe the hospitality sector
b. Identify and describe tourism attractions
c. Identify the contribution of transportation in tourism
d. Appreciate the role of intermediaries in tourism
e Understand the role of public sector tourism
Ranges:
Global, National, Regional and Local

Outcome 5
Understand the structure and policy of UK tourism
Performance criteria:
a. Explain the historical development of UK tourism policy
b. Identify the significance of UK tourism
c. Understand the commercial and not-for-profit sectors
d. Appreciate the role of government in UK tourism
Ranges:
National, Regional and Local

Brief description

This module introduces students to the nature, scope and significance of the international tourism industry through a systematic exploration of the structure of key industry sectors. The module also investigates the principal issues surrounding tourism development and helps develop the skills, knowledge and understanding needed for working in tourism.

Reading Lists

Books
Burns P and Holden A (1995) Tourism: a new perspective Prentice Hall
Cooper C et al (1998) Tourism: principles and practice Longman
Holloway C (1998) The Business of Tourism 5th. Longman
Youell R (1998) Tourism: an introduction Addison Wesley Longman

Notes

This module is at CQFW Level 4