Module Identifier |
TF32620 |
Module Title |
INVESTIGATING AUDIENCES |
Academic Year |
2006/2007 |
Co-ordinator |
Professor Martin J Barker |
Semester |
Semester 1 |
Pre-Requisite |
TF10420 , TF10220 |
Course delivery |
Lecture | 10 x 1 Hour |
|
Seminars / Tutorials | 10 x 1 Hour |
Assessment |
Assessment Type | Assessment Length/Details | Proportion |
Semester Assessment | Critical evaluation of empirical studies | 40% |
Semester Assessment | Group preparation, conduct and analysis of two interviews For information on due dates for submission of assessed work, please refer
to the departmental web pages at http://www.aber.ac.uk/tfts/duedates.shtml
| 60% |
|
Learning outcomes
On successful completion of this module students should be able to:
Learning Outcomes:
Typically, upon completion of this module, students will be able to:
- demonstrate knowledge of range of recent qualitative audience researches;
- critically evaluate these researches from the point of view of their methods of research, their generalisability, and their implicit or explicit models of the relations of text to audience;
- demonstrate awareness of the different purposes of research (for production planning, for policy-purposes, and for critical academic understanding);
- think critically about the differences between quantitative and qualitative research;
- conduct in a group a small piece of research, and begin the process of designing a piece of their own research.
Content
This module will combine a critical examination a range of qualitative researches carried out since 1980 into the ways audiences use and make sense of different media, a consideration of the implications of these researches for our commonsense understandings of audiences, for methodologies of research, and for policy, with designing, carrying out and evaluating of a test piece of research.
Aims
- to give students the opportunity of studying the ways audiences receive, respond to and use their experience of the media;
- to provide an introduction to contemporary research into media audiences, with particular reference to film and television;
- to consider the relevance of the findings of such research for production and programming, and policy-debates;
- to provide a platform of understanding of qualitative methods of research from which students could plan dissertations.
Reading Lists
Books
** Essential Reading
Barker, Martin & Kate Brooks (1998) Knowing Audiences: Judge Dredd, its Friends, Fans & Foes
University of Luton
Buckingham, David (1996) Moving Images: Understanding Children?s Emotional responses to Television
Manchester University Press
Buckingham, David (1985) Public Secrets: East Enders and its Audience
BFI
Corner, John, Natalie Fenton & Kay Richardson (1989) Nuclear Reactions
John Libbey
Hill, Annette (1997) Shocking Entertainment: Viewer Response to Violent Movies
University of Luton Press
Kuhn, Annette (2002) An Everyday Magic: Cinema and Cultural Memory
London: IB Tauris
Morley, David (1980) The Nationwide Audience: Structure and Decoding
BFI
Ruddock, Andy (2000) Understanding Audiences
Sage
Schlesinger, Philip et al (1998) Men Viewing Violence
Broadcasting Standards Council
Schlesinger, Philip et al (1992) Women Viewing Violence
BFI
Stacey, Jackie (1993) Star Gazing: Hollywood Cinema and Female Spectatorship
Routledge
Staiger, Janet (1992) Interpreting Films: Studies in the Historical Reception of American Film
Princeton University Press
Stokes, Melvyn & Richard Maltby (eds) (1999) Identifying Hollywood?s Audiences: Cultural Identity and the Movies
BFI
Notes
This module is at CQFW Level 6